Ying Li

Hello! Thanks for visiting my website! I am a PhD candidate at the Gies College of Business, University of Illinois at Urbana-Champaign. I will be joining Universidad Carlos III de Madrid as an assistant professor starting Fall 2022.

I am an organizational theorist that studies the dynamics of market emergence and market disruption. The fundamental problem that motivates me is how organizations, entrepreneurs, and their audiences make sense of and deal with ambiguity when a new industry emerges or when a mature industry encounters challenges from competing industries or drastic environmental changes (e.g., societal crises and digital transformation). Some of my specific interests include social evaluations of innovations, entrepreneurship in terms of opportunity recognition and organizational foundings, as well as organizations and local communities. Many of my research settings are in the cultural, creative, and craft industries (e.g., board games, craft chocolate, movie theaters, Broadway shows, etc.), and I use both quantitative and qualitative methods.

My dissertation, which is recognized with the Robert Ferber Dissertation Award by UIUC, investigates how the American movie theater industry emerged from 1896 when the movie projection technology was commercialized, and evolved until 2020 when the COVID-19 pandemic thrust the industry into an existential crisis. One of my projects won the Best Student Paper Award from the Organization and Management Theory (OMT) Division of the Academy of Management. Drop me a note if you'd like to connect with me!